Thursday 18 April 2013

“Chalo Chalen Bengal”: First-Ever Month-Long Campaign for Tourism Promotion in West Bengal Launched in Delhi on the 4th April 2013


As part of the campaign, with the attractive catch-line of “Chalo Chalen Bengal” (Let’s Visit Bengal), picturesque and high-quality advertisement panels depicting premier tourist attractions of the State will be displayed in 15 such bus shelters across Delhi, apart from the city airport and key railway stations.

In keeping with the multi-dimensional approach to present the tourist-friendly atmosphere of the State, the Hon’ble Minister also inaugurated a new state-of-the-art tourism information centre at the WBICC office, equipped with high-speed internet connection and other modern facilities. He opened a Photography Exhibition titled “Beautiful Bengal” by Shri Sanjay Das at the Muktadhara Art Gallery at WBICC, with an objective to project to the visitors the myriad hues of West Bengal.

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