Thursday 12 September 2013

Travel Bengal 2013: Mamata gets Asean travel agents

Bent on attracting capital investment, the Mamata Banerjee government is organizing Travel Bengal 2013, a business-to-business enclave, with travel agents from Asean countries to promote the Bengal-centric Buddhist circuit.

After the mega industry-meet in Mumbai, where the government's hands-off policy was seen as a deterrent for investment, the Mamata government has thought of the simplest way it could draw foreign capital. "We have decided to hold this event for tapping the tourism market in the Asean countries with an attractive project like the Buddhist Circuit," state tourism secretary Vikram Sen said. More than fifty travel agents from countries like South Korea, Mynmar, Thailand, Singapore, Vietnam, Philippines, Hong Kong, Bangladesh, Bhutan and Nepal will attend the event.

The event will be a closed-door one with the business-to-business format with the tour operators from the Asean countries. "Once they go back, they will be able to promote this part of India - especially the Buddhist Circuit," an ICC spokesman said. There will be representations from the northeast as well.

The event on September 23 will be held at Town Hall — the heritage building was consciously chosen so that the hard-selling of Bengal could begin at the venue itself.

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